Amazon Launch Pad: The Backbone of Innovative Startups

Article By Akash Rai


Amazon Launch pad is a unique program that encourages the start-ups for selling their innovative products to the millions of Amazon customers. The Launchpad program by Amazon promises to help the small companies to launch their products on the Amazon platform. Amazon welcomes all startups to apply and to participate in this program. With the help of this program participating startups get brand development, customer reach, and global expansion of their products. Amazon says this program will also help the companies to expand beyond the US into 10 Amazon market places across the world. By this, the global expansion of a product is easily possible.

Sugru’s success story

Sugru invented the world’s first moldable glue. The company has successfully launched the product in France, Japan, Canada, South Africa, Australia, and New Zealand. But there is one partner Amazon Launch pad has particularly helped Sugru in the last 12 months. Working with Amazon Launch pad, Sugru considers it as a vital partner in achieving its mission in getting more customers across the world.

Sugru inventor and CEO Jane ni Dhulchaointigh says that “Amazon and Launch pad have provided us with a truly global platform that allows people everywhere the chance to get their hands on Sugru. The partnership allowed us to celebrate ten million Sugru fixes last year and hopefully, it will help us celebrate 100 million in the near future.”

To make this Amazon Launch pad successful, Amazon is working with more than 25 firms, startup companies, and crowd funding platform. Andreessen Horowitz, Y Combinator, and Indiegogo have funded more than 200 products which are currently available on Amazon Launch pad platform.

Launch pad makes Amazon an ideal partner for the most innovative young tech companies. Amazon motivates the entrepreneurs and their start-ups so that they can explore their business globally. This kind of unique and motivated step has been taken by Amazon that is highly appreciable.

Amit Aggarwal the VP and Country Head of Amazon India says that “The Company’s aim is to support the amazing innovations in India and take it across the world”. He also added “It’s been three years since the launch of Amazon in India and so far it’s been an amazing journey for us. We feel proud to be part of the online infrastructure in the country. Now, with the help of Amazon Launch pad program, we would be able to further encourage innovations from the Indian startup community.”

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