B’Glam Comes Home for Women, by Women


Every woman deserves the best. This is the underlying thought process that drives the operations at B’Glam – for women, by women. B’Glam is one of the most sought after professional on-demand and affordable beauty & spa services available at one’s doorstep.

Today’s woman juggles multiple priorities, be it responsibilities at work or the demanding duties of taking care of one’s family. Therefore, visiting a salon outside is very inconvenient due to various reasons. Availing such beauty services help the ever-busy woman feel pampered and give her the much-needed ‘me’ time, where she can relax as well as retain her glamour quotient. It is at this juncture that B’Glam comes in, with an extremely convenient booking process in four simple steps, offering its women customers the comfort of doorstep beauty services. B’Glam assures its clients hygienic and quality services with standardized processes, vetted and verified beauty professionals/therapists, easy payment options and other significant merits. www.bglam.in

The foundation of B’Glam was laid by its founders, namely, Vishal Dewani and Chaithra Shree G, and both of them have been successful professionals in the field of business management and technology. Thus, their relevant and complementary experience will ensure this establishment is in safe hands and will help them steer this business in the right direction.

B’Glam is currently operational in Bangalore and will soon be operational in other cities. Till now, B’Glam has served more than 4000+ customers, with a 70% repeat rate. Besides, the online customer can book an appointment via phone and additionally, the company is also working on developing its mobile app for efficient mobile facing customer interface and robust backend.

On an average, a woman spends anywhere between Rs. 2000 and Rs. 3000 on a monthly basis for beauty services and personal grooming. According to a KPMG report, the size of India’s beauty & wellness market would reach around Rs. 80,370 crore by 2017-18 (from Rs. 41,224 crore in 2012-13). Even as the salon business is growing 20% annually, home salon services have the potential to account for 40% of the overall market, and present a massive employment opportunity of 12.1 Million by 2022* from 3.4 Million in 2013 and will boost the economy and foster woman empowerment in society.

Currently orders have to be booked minimum 3 to 4 hours prior to the appointment for same day services, and B’Glam is certainly working at/towards bringing it down to 90 to 120 minutes services at one’s doorstep.

B’Glam provides training opportunities to its staff, and gives them overall skill and professional development across the board. The women employees are incentivized to grow within the company as they have a clear path towards management if they meet the required performance level. Besides this, the employees are trained in all services of different levels, and are not restricted to just one area of expertise.

Here are some of the distinguishing features which make B’Glam a much sought after proposition for the modern day woman:

  1. Convenience – B’Glam offers its services as per a customer’s time and place
  2. Quality and Hygiene – Genuine and branded products only with standardized procedures
  3. On-time services – Punctuality will always keep B’Glam ahead of competitors
  4. Trust and safety – Are of utmost importance before on-boarding any staff. B’Glam conducts stringent background checks along with police verifications and hires only experienced, vetted professionals/therapists.
  5. Value for money and competitive pricing – An average income earning citizen can also afford the services offered by B’Glam
  6. Wide range of beauty services – Wider range of services are available compared to any competitors (e.g. make-up, hair care, personal care). In addition to this, B’Glam will soon be adding services such as pre-natal & post-natal, kids’ salon and ayurvedic/herbal services.
  7. Easy payment options – Cash on delivery, Paytm, MobiKwik, PayUmoney are accepted modes of payment

B’Glam currently has the record of completing 40-50 orders per day with a growth rate of 30% and a repeat order rate of 70%. It is obvious that B’Glam is the best choice when it comes to pampering oneself to some quality beauty services so that one can breathe in a new lease of life into their skin which will make them look flourishingly attractive, young and dynamic. In addition, they are positive about reaching their vision of completing 200 to 300 orders per day in the coming 12 months.

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