The 6th edition of Myntra’s flagship, ‘End of Reason Sale’ concluded successfully with Myntra registering 56% growth over last year. Held between the 24th and 26th of June, the mega sale event witnessed an unprecedented 1.3 million customers placing orders for 4.2 million products.
Speaking on the success of EORS – 6, Ananth Narayanan, CEO, Myntra and Jabong said, “The 6th edition of EORS has by far been the biggest along with Jabong’s participation. With record traffic to our platforms at 183% over base line and a whopping 1.3 million customers participating in the sale, EORS has enabled us to expand our base and deliver a superior fashion shopping experience through unmatched deals and offers. We were ranked the number one app on iOS and number one for shopping on Playstore during this period.”
Sports dominated the sale as the most popular category across Myntra and Jabong. The introduction of social shopping through ‘Myntra Shopping Groups’ enabled shoppers to form groups and avail additional discounts, contributing 18% to the revenues of EORS. Over 1 lakh groups were formed with several groups shopping for over Rs.10 lakhs during the sale. It was the most talked about event in the fashion ecosystem with 8 Bollywood and sports celebrities and 30+ fashion influencers generating 30 million views through word of mouth. Fifty thousand products were sold each hour on an average during the sale that witnessed 4.4 million new app installations. Overall, 3.5 lakh customers shopped on Myntra for the first time during the sale and 4.2 million products were sold by the end of EORS.
- Ranked No. 1 app on IOS and No. 1 for shopping on Playstore
- 4.4 million app installations
- 1.3 million customers
- 56% growth in sales
- 8% growth in traffic
- 3.5 lakh new users
- 1.8 million orders