The feature anthem of Gujarat Fortune Giants, the Gujarat team of Pro Kabaddi League (PKL), was launched with a bang on the 29th of June on Radio Mirchi’s show ‘Hi Ahmedabad!’. Composed by Bollywood’s most sought after musical duo Salim-Sulaiman, the anthem is a musical depiction of Gujarat Fortune Giants’ central theme ‘Garjega Gujarat’ which resonates with the unyielding spirit of Gujarat. The anthem has been sung by Sukhwinder Singh, one of India’s most iconic maestros along with beautiful opening rendition by Kirtidan Gadhvi, Gujarat’s most popular devotional and folk singer.
Launched by the show’s host and Gujarat’s favourite RJ Dhvanit, the anthem marked the debut of Gujarat Fortune Giants at PKL in its 5th edition, thereby upholding the advent of Gujarat at the national Kabaddi scene.
“We are extremely optimistic about season 5 of Pro-Kabaddi League. Keeping in mind a well balanced team composition of strong raiders, defenders, all rounders with strong coach and great support staff, coupled with a well monitored training, exercise and diet regime, Gujarat Fortune Giants is already on a good head start, with a reason to believe in a win. This confidence is well reflected in our anthem as well. The launch of our anthem is an announcement of the arrival of Gujarat at national kabaddi scene, with a guarantee of giving a tough time to our opponents,” said Sanjay Adesara, CEO, Gujarat Fortune Giants.
The anthem, which was conceptualized by DDB Mudra West, created instant waves all over the state with its simultaneous on-air launch at Ahmedabad, Baroda, Rajkot and Surat. Laden with characteristic Gujarati folk renditions with a twist of contemporary beats, the anthem seemed to symbolize the well balanced team of Gujarat Fortune Giants. The rising crescendo falling into groovy contemporary beats and returning back to the folk melody seemed to suggest an undying regional connect with the land.
The composition of the anthem reverberated with Gujarat Fortune Giants’ promise of leaving an indelible impression on national Kabaddi arena. The lyrics are a compelling force for people of Gujarat to join in the mission of the team, which is to catapult and promote Kabaddi into mainstream sports in the state, and thereby reiterate their arrival in the game with a unified support of Fortune Giants.