Hrithik Roshan has become the new face of a fitness startup named ‘CureFit’. The famed actor has acquired $15.6 million equity stake in the app. The actor would become the brand ambassador of the app as well as provide fitness workout plans to enthuse users.
CureFit is a Bangalore based health and wellness startup. It aims to provide safe, efficient and fast ways to improve muscular as well as aerobic fitness. The new endorsement by Hrithik Roshan is estimated to rake in $39.2 million in coming years.
“I strongly believe in the philosophy of healthy living which is integral to brand HRX – it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body. What is most remarkable about CureFit is that it creates bespoke solutions for its customers. I look forward to furthering the HRX vision through this partnership.” Hrithik Roshan said.
According to sources close to the deal, the actor was offered stake in the company as opposed to direct payments as done usually. In return, HRX, Hrithik Roshan’s personal brand would provide a customized fitness plan for use.
This app currently provides a wholistic range of solutions to users including solutions for proper diet plans, healthy state of mind as well as physic through associated apps. The fitness app was founded by Founded in 2016 by Mukesh Bansal and Ankit Nagori. Currently it is an umbrella of services including Mind.fit, Cult.fit and Eat.fit. The app is supported by 10 brick-and-mortar centres in Bengaluru. The fitness app is available for Android and iPhone users in India.