Janalakshmi Financial Services Awarded India’s Distinctive Goodwill Brands for 2017


BANGALORE, July 20, 2017

Janalakshmi Financial Services (JFS), India’s largest microfinance company, is a proud recipient of ‘India’s Distinctive Goodwill Brands Awards’ for the year 2017. The organisation, which recently received licence to operate as a Small Finance Bank, has won the award in the Integrated Financial Services Category. Some of the past winners of this award include LIC, HDFC, Shriram Capital, Edelweiss, ICICI, SBI, Aspire Home Finance, Kotak and many other leading financial institutions.

The award, organised by Herald Global – ERTC Media under the banner ‘Thought Leadership Symposium Champion of Change’, was received by Janalakshmi at Hotel Sahara Star, Mumbai. Mrs. Chaity Sen, Publishing Director, Herald Global – ERTC Media and Dalip Tahil, Veteran Indian Film Actor presented the award to Janalakshmi Financial Services.

Goodwill Brands 2017 is a listing of the brands that have created a significant impact on their consumers in terms of loyalty, trust, reliability and image at a faster pace over the last few years.

Commenting on the award received, Mr. Puneet Narang, CMO, Janalakshmi Financial Services, said, “This award is not only a great honour to be associated with, but also a testimony to the legacy of brand JFS that has been built over a decade of hard work and dedication by every JanaNayak, as we refer to our employees. It has also come at a time when we are transitioning into a small finance bank and are looking forward to taking this bequest to the next level by fulfilling our vision of making financial inclusion for every Indian a reality.”

JFS was shortlisted among 500 applicants across India after three phases of research. The first phase of research comprises of the secondary research by evaluating the industry reports, market surveys and brand reports and any other available source of the industry information. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience through parameters such as Trust, Image, Sustainability, Goodwill, etc. The final phase involved scrutiny by jury members and the editorial team. Recipients of India’s Distinctive Goodwill Brands were acknowledged in 25 categories for doing extremely well in their respective categories.

Recently, JFS also won an award in the category of ‘Best Financial Sector Transaction’ by ADB Private sector-CNBC awards.

About Janalakshmi Financial Services

Janalakshmi Financial Services (JFS) recently received operating licence to set-up a small finance bank. JFS is the largest Micro Finance Institution (MFI) in India. JFS gave out its first loan in October 2000, and currently serves over 5 million families across 259 cities in India. It has over 16,000 employees, referred to as JanaNayaks. JFS has deep domain expertise in banking and financial services with over 500 years of consolidated banking sector expertise just among the senior management. It is an organization that is recognized globally as one of the world’s innovative financial institutions working on the problem of financial inclusion.

JFS is promoted by Jana Foundation, which is an urban inclusion think tank based in Bangalore with a vision to transform urban India where financial inclusion and enhanced quality of life are assured to all those who aspire to help themselves.

The foundation undertakes various activities that deepen understanding of financial inclusion and its many challenges. It addresses policy issues through its financial advisory services; education, skilling, livelihood initiatives, community connect activities in order to help customers to improve the quality of their lives and help them meet customer needs comprehensively.

In March 2016, JFS was recognised and awarded as the ‘Best Financial Services Firm in India’ by VC Circle. In 2017, JFS was also featured in ‘Fortune – The Top 500’ largest corporations in India. Recently, JFS was awarded for Best Financial Sector Transaction at the ADB Private Sector-CNBC awards.

About Goodwill Brands Awards

India’s Distinctive Goodwill Brands implicates the most adorned and innovative, brands with great benevolence that exhibits trust and loyalty at a faster pace over the past few years. India’s Distinctive Goodwill Brands is a listing of the brands that have been able to create a huge impact on the minds of consumers in terms of loyalty, trust, reliability and image. It is a listing of the brands that have succeeded to create an emotional bond with the customers and are rewarded with opportunity to deepen their brand message and their relationship with the target audience.

About ERTC Media

We are one of India’s leading independent research and brand listing company. Our team of fieldwork experts pride themselves on making sure that your B2B or B2C brand findings projects are done with the highest possible efficiency and to the highest standard. We use multiple resources to ensure that you find your specified target group for various methodologies. We generate a very credible research report to help clients achieve competitive brand, product and customer experience strategies. The team at ERTC have a wealth of knowledge and experience of the brand research and listing industry, which has been instrumental in achieving a credible listing of brands that range from large blue chip companies, mid-size companies to SMEs. We encompass qualitative and quantitative research methodology and have a team of qualified personnel who can source all types of respondents for a particular research, from general consumers to dealers and retailers.


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