Mercedes Benz India registers 25% in Q1 of 2018, crosses 16,000 units sales mark for FY-18

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Mercedes-Benz, the country’s largest luxury car maker recorded its best first quarter ever by selling 4556 units in the January-March 2018 period growing its sales by 24.8% and cross 16,000 units for the first in time in a fiscal year by registering retails of 16,236 units, registering a growth of 22.5%.

This is the best ever quarterly and fiscal sales amidst challenging market conditions, claims the company.

The impressive performance was supported by the strong sales momentum in the sedan and SUV segment, led by advanced buying from prospective buyers ahead of price increase post budget.

The steady sales performance in Q1 2018, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand, said the company.
Roland Folger, MD & CEO, Mercedes-Benz India said 2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty.

He cautioned that it might be a challenge to sustain this momentum in the coming quarters and he is cautiously optimistic

“As the luxury industry volumes are comparatively low, the focus should remain on helping the industry grow by creating demand. A rise in demand would translate in increased production and thus, lead to significant revenue generation, and would support the ‘Make in India’ initiative,” he said.

The company will be launching 10 new models for 2018 to sustain the excitement in the brand.

“We will continue with our product offensive and introduce a host of new products across segments and body shapes, to keep the consumer’s interest. Qualitative expansion in our network spread, coupled with service differentiation driven by our cost of ownership measures and availability of tailor made financial programmes, will continue to add value to our efforts of creating delightful customer experience,” added Folger.

Mercedes-Benz luxury SUV portfolio grew in double digits Q1 2018. The GLC emerged as the highest selling SUV in January to March 2018

The comprehensive SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe, GLE Coupe and the GLS continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers.

In the luxury sedan space, the E-Class’ success was closely matched by that of the C-Class Sedan, which remained an important volume contributor in Q1 2018.

Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before, claimed Mercedes Benz.

Source economictimes.indiatimes.com
Via economictimes.indiatimes.com

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