Mercedes-Benz, the country’s largest luxury car maker recorded its best first quarter ever by selling 4556 units in the January-March 2018 period growing its sales by 24.8% and cross 16,000 units for the first in time in a fiscal year by registering retails of 16,236 units, registering a growth of 22.5%.
This is the best ever quarterly and fiscal sales amidst challenging market conditions, claims the company.
The impressive performance was supported by the strong sales momentum in the sedan and SUV segment, led by advanced buying from prospective buyers ahead of price increase post budget.
The steady sales performance in Q1 2018, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand, said the company.
Roland Folger, MD & CEO, Mercedes-Benz India said 2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty.
He cautioned that it might be a challenge to sustain this momentum in the coming quarters and he is cautiously optimistic
The company will be launching 10 new models for 2018 to sustain the excitement in the brand.
The comprehensive SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe, GLE Coupe and the GLS continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers.
Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before, claimed Mercedes Benz.