Milnaa Inc. announced today that retired Major League Baseball All-Star Mike LaCoss has been appointed Vice President of Sports Marketing.
Previously, LaCoss was the CEO of iBaseball Channel and owner of Mike LaCoss Enterprises, Inc. Mike is founder and President of the non-profit YESS Foundation which has empowered youth by combining sports with scholastics over the last twenty-eight years. Since retiring from the Majors, Mike has remained heavily involved in the sport of baseball including coaching, instructing, and scouting.
Mike’s career as a Major League Pitcher spanned thirteen years. He was picked by the Cincinnati Reds in the third round of the amateur draft. LaCoss, an MLB All Star player known for his split-finger fastball, played in the National League Championship Series and in the World Series.
LaCoss will lead product application, market development and worldwide expansion of sports as a segment for Milnaa. Baseball will be Mike’s first area of focus with cricket, soccer, and other major sports to follow. There are over 200,000 baseball teams of all levels in the United States and close to 80,000 registered baseball players in India, both key markets for Milnaa.
Steve Chainani, Milnaa’s Founder and CEO, reported “Milnaa is committed to enhancing productivity, efficiencies and interaction among teams within any enterprise, small or large. Enterprise Teams interact and collaborate on Milnaa Channels. Mike’s experience leading teams and his experience combining innovation with the sport of baseball is a perfect fit for Milnaa. He knows how to bring players, coaches, and fans together using technology. His goal is to grow sports related Milnaa activity to over one million users.”
“I’m delighted to be a part of the Milnaa team. Steve’s vision for Milnaa to be a worldwide enterprise platform folds nicely into my vision for Baseball to become a worldwide sport,” commented LaCoss.
“We are excited about our growth prospects with Sports as a segment for enterprise services. Our customers are enthusiastic. They guide our core principles and practices. Milnaa for the Enterprise will serve any organization, for profit or non-profit, with an ever expanding suite of tools and services,” opined Harrison Turner, the company’s CFO.