Pearl Academy, India’s leading institution in design, fashion and creative business has forayed into the field of journalism with the launch of their ‘School of Media and Journalism’. The environment in communications and media is rapidly changing and is extending to newer platforms, devices, distribution networks and technologies. This school from Pearl Academy will address new age journalism and will impart skill based holistic learning so that students can transfer knowledge, expertise and innovative outlook to their future workplace. The new school was digitally launched in two parts by hosting a series of panel discussions with the leading journalists and bloggers from the country and was ‘broadcasted live’ via webcast. The webcast was simultaneously streamed on Pearl Academy’s website and social media handles. It received over 77K video views, over 2000 twitter engagements and potential impressions of over 15 million.
The first part of the launch saw some of the most distinguished journalists deliberating on how today’s journalists need to offer ‘news plus’ to the readers, where they offer much more than just breaking news. The panelists in the discussion were Vikrant Gupta,Sports Editor, Aaj Tak; Anirban Roy, Digital & Social Media Jockey, Ex-Network 18; Ruhail Amin, Editorial Lead, Business World & Exchange4Media; Sahil Mohan Gupta, Editor-in-Chief, Gizmodo, PCMag India and TechSpot India; Shubho Sengupta, Brand Consultant and Taruni Kumar, Associate Editor, The Quint. The panel deliberated on the issues concerning new age journalism, the amalgamation of social media with journalism and future of journalism in India. Curious attendees, which consisted of students and parents, also put forth their observations regarding the future of journalism in India.
The second part, which hosted bloggers for a panel discussion, deliberated on how bloggers need to create a niche in order to establish themselves better. The panelists included Abhijeet Mukherjee, Founder, GuidingTech; Amit Bhawani, Founder, Editor-in- Chief, PhoneRadar; Naina Redhu, Founder, Naina.Co; Riaan J. George, Luxury Blogger and Journalist, Urbaneye.In; Pallavi, Travel & Fashion Blogger, thatdesigirl.com and Sukhneet Wadhwa, Fashion and Lifestyle Blogger, mscocoqueen.com. The panel also acknowledged the queries raised by the students present there at the event. The event was an eye opener for all the students who aspire to become a blogger and even for those who had just stepped onto the bandwagon.
Launch of the ‘School of Media and Journalism’, was well received by industry experts and commenting on this new initiative of Pearl Academy, Prof. Jaishri Jethwaney, (Ph.D.) Media and Communication Division, Institute for Studies in Industrial Development said “The basic skill a journalist needs to develop is ‘the nose for the news’. This comes to those who are voracious readers; who keep their eyes and ears on what is happening around and very importantly to those who are sensitive about people and their issues. A journalist has to be confident and fearless, so as to question the obvious and read between the lines. A constant probing mind is another trait that can be developed with time. This new offering from Pearl Academy is a step in the right direction and will provide the required training and exposure to future journalists who can use all sorts of media to create a lively story, which will in turn engage readers across platforms.”
Pearl Academy is in its admission process for various design, fashion, business and media oriented courses. The academy offers over 30 uniquely designed under-graduate, post-graduate and professional development diplomas through its campuses in Delhi NCR, Jaipur and Mumbai. Students from any stream can apply for these courses. The academy has also announced inter campus transfers for UG courses wherein for e.g. students in Jaipur campus can transfer into Delhi or Mumbai campus in their third or fourth year.
The selection for the new academic year is done on the basis of written admission test and personal interview. Candidates who are in their final year of graduation can also apply for PG courses. Applicants with minimum qualifying scores in NIFT, NID, MAT, CAT, NATA, CEED will be entitled for the waiver of General Proficiency Test (GPT) depending on the chosen course. Such applicants will be called for a Personal Interview directly subject to submission of valid scores. Interviews can also be conducted online. The academy offers merit based scholarships and also facilitates education loans.