Servify Launches India’s First eRecycle Program for iPhones

Servify Launches India's First eRecycle Program for iPhones

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MUMBAI

The tech startup aims to build a first-of-its-kind, globally scalable, Recycle Program.

Servify, an Apple Authorized Service Provider, recently launched India’s first, tech-enabled recycling program called ‘eRecycle’ for collecting and recycling End-of-Life (EOL) iPhones. This is a program aimed at collecting all EOL iPhones for safe recycling as per Apple norms.

The eRecycle Program offers an integrated solution, smartly designed to support to all stakeholders involved in the eRecycling process. The users can participate in this program by registering on the exclusively designed iOS App or the Microsite by Servify, and will have complete transparency until the safe recycling of their EOL iPhones. To make the process convenient, the users can opt for a complimentary pick up of their EOL iPhones from the location of their choice. Users can also visit any Apple Authorized Service Providers in India to drop off their EOL iPhones. The doorstep pickup service is available across 20 major cities in India through Servify’s own logistics team and through other logistics service providers across the country. With the help of geo-location on the App and Website, users can also find the nearest drop off location to visit and submit their iPhone at a time convenient to them.

The eRecycle Program also offers certain incentives (called as Green Rewards) to users for participating in this noble cause of helping co-build safe environment. These Rewards include iTunes Credit, a contest to win attractive monthly rewards, gift vouchers of popular brands and more. Servify has also partnered with a Mumbai-based NGO called Umang Foundation, to provide users an option to donate INR 500 towards children’s education against their EOL iPhone if they don’t want to avail any other Green Reward.

Sreevathsa Prabhakar, Founder of Servify, elaborated the reason for launching this program and some of the noteworthy features, “Recycling as a process is generally associated with lack of transparency and credibility for a long time. Mostly, the collected devices would either go to grey market for extracting parts or are never recycled in an environmentally safe manner. The eRecycle Program is designed to make recycling a convenient and memorable process with complete transparency. Moreover, as an Apple partner, we follow strict guidelines of safety, transparency and made it innovative, true to Apple ethos.”

He further added, “We have also partnered with an Apple Authorized Recycler to ensure that all collected iPhones are recycled under controlled conditions and are processed in a secure and environmentally safe manner.” “Every Customer recycling iPhones using eRecycle Program will get a certificate of safe destruction in addition,” he said.

Servify has brought in a fresh, creative approach with the eRecycle Program, true to its vision of assisting users from purchase to end of life of a device. With this Program, Servify hopes to control e-wastes going into the un-organized sector and getting misused. This program is also in line with the e-Waste (Management) Rules laid down by India’sMinistry of Environment, Forest And Climate Change.

About Servify:
Servify is a Device Management Platform empowering businesses and users to have a more meaningful experience with tech products. By tirelessly working behind-the-scenes, Servify has managed to elevate customer experiences for some of the biggest tech brands in the world. For more information, please visit:http://www.servify.in .

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