A Social Initiative That Might Give You A Glimpse of The Future of Your Business!

Rally for rivers is organized by Isha Foundation lead by Jaggi Vasudev, also known as Sadhguru. His vision for a better future seems simple yet effective.

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Our World is in peril. The human species faces the ultimate test of extinction due to global warming. For example, right here in India our rivers have been depleted by 40% to 60% in a single generation. However, not much has changed in the way we do business. This is about to change .To raise the awareness about this issue, a social initiative named ‘Rally for Rivers’ is embracing India for a small revolution.

Rally for rivers is organized by Isha Foundation lead by Jaggi Vasudev, also known as Sadhguru. His vision for a better future seems simple yet effective. One of his key recommendations to government is to maintain a green cover with a width of 1 km on the sides of major rivers. This could transform and address many key environmental challenges. It would likely result in increased tree root percolation; increased rainfall; increase in the quantity and quality of groundwater and hopefully reduction in water pollutants.

It is important to understand that environmental friendly initiatives like these are likely to shape the future of the world in many ways. Mr. Anand Mahindra, the chairman of Mahindra group recently told shareholders that one of their biggest focus is going to be clean-energy products. This is a segment which is backed by the government too. This is a huge shift in the direction of doing business. It was not too long ago that Mahindra was making the masculine looking Scorpio to appeal to their customer base. Could the future in store, really be electric?

So, what does initiatives like rally for river would bring to your business? Rally for river currently is nothing more than an awareness campaign. It is not a protest, it is not an agitation, it is a rally to bring attention to a worthy cause. Would it really revolutionize the way we conduct business? It could. For example, think about this: Car is your go-to solution for transport right? However, do you realize that it is the worst possible solution that has simply just become the norm?

A car often driven alone to the office is carrying a single person using ridiculous amounts of horse power (energy) to transport you. Additionally, think about the investment in roads and infrastructure that a government makes to add to the cost. Moreover, a car requires tremendous amount of space. An efficient metro and bus service are often faster and still cheaper way to get from A to B. But you may wonder why I am bent on bringing the car down. That is not my point. In the near future, Mahindra’s customers might not be interested in owning a car and the trend is irreversible.

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