Former Indian cricket captain Sourav Ganguly makes his debut in the startup world by investing in Flickstree – a Mumbai-based entertainment company.
Speaking on his investment, Sourav said, “Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realize their vision.”
Flickstree is a curated and personalised video platform for free-to-watch videos and is known as India’s first Personal Video Magazine. They compile these videos from social networks, media sites, and blogs and then creates a custom user video feed. Using patent-pending AI technology, Flickstree curates and personalises the experience for its users.
Saurabh Singh, CEO, Flickstree said, “India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.”
According to Ganguly, Flickstree’s ability to customise the videos into a video magazine for their users on the basis of whatever their passions are is potentially a way to change how video content is consumed.
Flickstree currently has 20+ video categories and are adding more on to the platform. However, as of now, users can create only a single video magazine on the platform. Given that users may have varied interests in multiple fields, Ganguly has asked the founders to “enable users create multiple such magazines that users can create and enjoy.”
Flickstree has raised seed round capital of Rs 3 crore from investors like Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata) and Moksh Sports Ventures, along with Sourav Ganguly.
The Facebook-backed company via the FBStart program uses AI powered video recognition technology which generates keywords for each video and gathers video popularity, sentiment, and engagements on the internet. This helps them in two ways, the first is that it allows them to gather the best content from multiple platforms and it also helps them personalise these videos for their users.